Berkshire Blanket – A Touch Different
Article by Mary McCready
Without a doubt, Berkshire Blanket is the most successful company in the bedding industry and the undisputed leader in quality fleece products. From the original blanket handcrafted in 1993, it has become the largest producer and importer of premium quality soft home products distributed and marketed around the world. That old textile mill in Massachusetts, now listed in the National Registry of Historic Places, remains the home of the company that brings comfort and joy to every household.
Berkshire Blanket is task to bring softness, warmth and comfort all over the world by crafting the best product collection that is of great value, excellence and durability. With a simple formula, “to end up with the best products… begin with the best people”, Berkshire always holds true to what they believe and what they do. From the first fleece blanket you snuggle up in your childhood, to the warm comforter you brought to boarding school until the cozy throw your husband gifted you; all these bring memories that will last a lifetime.How is Berkshire Blanket “a touch different” in the soft home industry? Commitment to these principles best describes the company’s slogan:
In the feel and quality of our products – Berkshire manufactures the finest materials and superior range of ultra-soft fleece, luxurious faux furs and lavish microplush with the highest quality and toughness.
In our new and innovative textures and technology – It is a forefront in avant-garde, ultra-modern designs, new textures and technologies devised by their team of skilled professionals and industry experts.
In our unmatched knowledge of trends, colors, and design – Producing the most chic, top of the line throws, blankets, pillows, comforters, sheets and quilts with eye-catching colors in over 30 varieties by Berkshire’s innovative team of experts.
In our ever-expanding appeal to new consumer segments – Berkshire has partnered with Berkshire Europe, specializing in European fashion and style for Berkshire Blanket, to expand to such countries like Netherlands, United Kingdom, Italy, Germany and Spain. Its distribution arm, Berkshire Hospitality, caters to hotels, spas, wellness centers and extended care facilities’ bedding needs. Retail outlets and showrooms worldwide serve as distributors and dealers of their product lines.
In our category expertise and industry leadership – Over two decades of craftsmanship employing the best people with unmatched skills in their field of expertise.
In our acclaimed customer satisfaction – With awards and recognitions given by consumer publications and industry leaders for having the best buy, the warmest, and top selling blanket in the market, confirms the customer’s trust and confidence in Berkshire Blanket.
In our commitment to enhancing the quality of all the lives we touch- It is committed to support many local, national and international organizations and outreach programs to improve the quality of life in the community, country and the world. It is also their way of bringing comfort everywhere.
The pride of Berkshire Blanket is derived from customer’s satisfaction and pleasure in the product’s softness, durability and comfort ability. With the company’s expansion around the globe, every household can now enjoy a cuddle with the best blankets in town. So have they got you covered like a Berkshire Blanket?
About the Author
Mary writes about Berkshire blanket. She lives in PA with her husband and 2 kids.